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Database Integration, in its simplest form, provides an interface from a web
site into business or company related data.
Through database integration, you can enhance your
customers experience when visiting your web site, while simultaneously
improving productivity for your office staff. This is accomplished through an
automated process in which your customers essentially do some of the things
that your off-line staff does. Database integration can improve workflow and
customer service by providing your visitors to access real-time customer information,
account information, sales history, shipment tracking, etc.
Many current web sites collect information from visitors with an on-line form,
which is then emailed to the company. Later, someone must re-enter that information
into a database. Why duplicate the process? Integrate!
The Internet holds great promise for unprecedented levels of electronic commerce
and business communications. Database Integration can streamline your business
systems and reduce operating costs. Let Colburn and Associates help your company
achieve improved productivity by implementing these tools.
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